For the second consecutive year, if you cell phone service provider is Sprint, you have the option of watching NFL Network's draft coverage from your mobile phone. Read all about it here: http://www2.sprint.com/mr/news_dtl.do?id=15980.
I, for one, think this was completely necessary. I mean how could we be expected to live with the coverage on multiple TV stations, streaming media onto espn.com, expanded wire service from the Sports Network (here: http://www.sportsnetwork.com/default.asp?c=Sportsnetwork&page=pr/news/release_2004_4_21.htm), 2 straight days of more than 12 hours of coverage on Sirius satellite radio, and who knows what else? Heaven forbid you should have to leave your home and not see every pick live. Sprint seems to think that its customers will go into withdrawals if they don't get to hear that the arizona cardinals took wide receiver Hoss McHoss from South Alabama A&M with their 5th round pick. Not just the name though; they need to know that he's got good hands, runs a 4.6 40, scored highly on the Wonderlic, and may have been a slight reach at this point. And you know what, Sprint is right; people are going to be watching the draft on their cell phones all over the country. Amazing.
One last thing, I THOROUGHLY enjoy how one of the places Sprint mentions you may unfortunately having to be rather than on your couch is the park; a place that we immediately associate with nature, the outdoors, running and getting exercise, etc.... Doesn't the picture of a family enjoying a nice day at the park; the kids throwing a football around, the mom going for a jog, the grandma opening up an enormous vat of delicious potato salad; and then you see some guy staring at his cell phone and cursing because he's a Packers fan and he wanted his team to get McHoss the receiver in the 6th just crack you up?
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3 comments:
I love how you depicted the perfect family scenario here...genius. We as Americans have learned that our lives outside of sport don't have suffer anymore if we have an engagement that interupts our sport watching. It's quite entertaining to see how technology has evolved over the years.
In all seriousness though, I think it has gotten ridiculous. It's to the point where people can't even go out as a family anymore without someone either being on their cell phone or checking their crackberry. It's awful and I hope I don't get caught up in that world when I am in a higher postition in the athletic world. Who knows though...I might just be one of those people who are not able to live without the technology available to us.
I'm not gonna lie, I actually think Sprint has a great product here. I dont think this service is for the die hard fan who wont be able to go to the park without living on his phone. That fan will still be on the couch admiring the amount of gel in Mel Kipers hair. This service will be for the fan who wont watch the draft. They will still be interested in checking out if their favorite team drafted McHoss though. Thats ok in my eyes. Its like the casual fan checking the scores every night instead of watching the whole game. Im not sure what you guys are so up in arsm about. :)
I don't know. I unfortunately do not share your enthusiasm on the fact people with Sprint can get updates on the draft to their phones. I love football, I really do, but on the same token that is overkill. But from a marketing perspective, I believe it's genius. Sprint is tapping into a market they know exists. I can only imagine Sprint conducted some sort of research analysis of their target market to determine that offering draft updates to their subscribers phones would be something people want to do. Though some may not think it is worth it, apparently a large proportion of Sprint subscribers do. So from a business standpoint, I think Sprint is doing what they need to retain their customers by making them happy and satisfying their needs that go beyond simply their cell phone service. Furthermore, Sprint has made shown themselves to be truly innovative with their new business pursuits.
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